Transmedia Apokalypse

The Walking Dead und Transmedia Storytelling

„A transmedia story unfolds across multiple media platforms, with each new text making a distinctive and valuable contribution to the whole.
In the ideal form of transmedia storytelling, each medium does what it does best (…).
Each franchise entry needs to be self‐contained so you don’t need to have seen the film to enjoy the game and vice versa.“

With this definition Henry Jenkins coined the word Transmedia Storytelling in his book Convergence Culture. In my Bachelor Thesis I tried to broaden the subject and find out more about how it works in todays media environment. As the object of study I chose the popular TV-SeriesThe Walking Dead and the whole universe the producers and fans built around it.

This work is free for personal use and research. It is from 2013 and hasn’t been modified since, so it might be outdated in certain areas. Feel free to read it and mind that it contains spoilers up until the third season.

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