Nadelsüß is a startup for selling different kinds of fabric with a focus on textile for children’s clothing. Starting with a small blog the goal is to end up in a real shop where you can buy fabric, as well as custom-made clothing and lastly baked goods (the owner is genius when it comes to baking and cooking). The branding therefore had to take these aspects into account.

Nadelsüß roughly translates to needle sweets, which … doesn’t make a lot of sense in English, but you can interpret several meanings in German.